Ardent Numbing Cream (“Ardent”, “we”, “us” or “our”) is committed to protecting the privacy of your personal information. This privacy policy explains how Ardent manages the personal information that we collect, use and disclose, and how to contact us if you have any further queries about our management of, or would like to request access to or correction of, your personal information. Personal information is information about an identified or identifiable individual.

The types of information we may collect include: Identifying and contact information (for example, name, address, telephone number and email address); Financial information (for example, credit card details); Health information (for example, where a customer may suffer an adverse reaction to a product); If you visit our website, register an account with us and/or purchase products through our website, information about your purchases and your other activity on our website (for example, tracking which areas of the website you visit and the content you view); Other information with your consent or where required by law.

We collect personal information to provide you with the products and services you request, as well as information on other products and services offered by us. Where possible, we will collect personal information directly from you or a person authorized to provide this information on your behalf. This can be through our website, over the phone, in one of our retail outlets or by email. Should we collect your personal information from a third party, we will take reasonable steps to ensure that the third party has obtained your consent to provide your personal information to us.If your web browser is set up to accept cookies, a cookie will be stored on your hard drive when you visit Ardent’s website. Cookies allow Ardent to collect information about your computer, which may include your IP address (a number assigned to your computer when you register with an Internet Service Provider), type of browser, operating system, domain name, and the details of any website which has referred you to this website. Ardent uses cookies to track and collect information about which parts of Ardent’s site and newsletter (including links to other websites) are being visited by you.Cookies also allow Ardent to recognize your computer while you are on Ardent’s site, and to send you to the country of origin and language you selected on your first visit to Ardent’s site. This information is used to maintain the quality of our service and to provide tracking and statistics regarding the use of our website.If you would rather not have this information stored on your computer, you can configure your browser so it does not accept cookies. However, if you disable cookies you may not be able to access all parts of this website, including the purchase section.If you do not provide personal information requested of you to Ardent, we may be unable to provide you the products or services you have requested or contact you in the future.

Ardent may use your personal information to: Fulfill your purchase orders for our products, services and/or gift certificates; Provide you with copies of our newsletter, or information about our products, services, store launches, events or other promotional information; Maintain, update and service your account with us; Maintain, administer and improve our systems; and Improve our website, including to modify it to your usage, history and preferences. We may also use your personal information for the purposes of our internal administrative, research, planning, marketing, campaigns and project development.

In order to properly conduct our activities, we may disclose or transfer personal information to other persons or organizations. Such persons and organization include:

Our service providers (including affiliates acting in this capacity) that provide services on our behalf, for example information technology, mailing, call center, billing, marketing, and/or data hosting or processing services or similar services, or otherwise to collect, use, disclose, store or process personal information on our behalf for the purposes described in this Privacy Policy; Parties connected with the proposed or actual financing, securitization, insuring, sale, assignment or other disposal of all or part of Ardent or our business or assets, for the purposes of evaluating and/or performing the proposed transaction. Assignees or successors of Ardent or our business or assets may use and disclose your personal information for similar purposes as those described in this Privacy Policy; and Other parties to whom we are authorized or required by law to disclose information.

Ardent takes reasonable steps to: Make sure that the personal information we collect, use and disclose is as accurate, complete and up to date as necessary for the purposes for which it will be used; Protect the personal information that we hold from misuse and loss and from unauthorised access, modification or disclosure; and Where permitted by law, destroy or permanently de-identify personal information that is no longer needed for the purposes for which it was collected. Ardent’s credit card transactions are fulfilled by an authorized banking institution. When collecting credit card information for online purchases, Ardent offers secured server transactions that encrypt your information in transit to help prevent others from accessing it. Personal information is stored on servers that are protected by appropriate safeguards, and will be accessible by authorized employees and agents who require access in connection with their responsibilities. Your credit card details are encrypted and then removed from our system once your order has been dispatched.

Ardent will generally provide individuals with the option of not identifying themselves when entering into transactions when it is lawful and practicable to do so. However, on many occasions, we will not be able to do this. For example, we will need your address in order to deliver any products purchased through our website.

Ardent may, in the course of carrying out our business, disclose personal information to affiliates and service providers located outside of Canada.

These entities are likely to be located in the following countries: Japan, Hong Kong, Singapore, the United Kingdom, France, the United States of America, Sweden, Norway, Switzerland, Germany, Italy, Brazil, Australia, Malaysia, Taiwan and Korea. While outside of Canada, personal information will be subject to applicable foreign legal requirements, which may permit government, regulatory and national security authorities to access personal information in certain circumstances.

You may withdraw your consent to our collection, use and disclosure of personal information at any time, subject to contractual and legal restrictions and reasonable notice. However, if you withdraw your consent to certain uses of your personal information, we may no longer be able to provide certain of our products or services.

If you no longer wish to receive copies of our newsletter, or information about our products, services, store launches, events or other promotional information, you may unsubscribe by contacting us as described below. You may also be able to unsubscribe using the unsubscribe mechanism in the message itself, where the message is sent by email or other electronic means.

Please contact Ardent if you would like to seek access to or correct the personal information we hold about you. Ardent will generally provide you with access to your personal information, except where prohibited by law, and will take reasonable steps to amend any personal information about you which is inaccurate or out of date.

If we provide you with copies of any information you have requested, we may charge you a reasonable fee to cover the administrative costs of providing you with that information.

If you: have any queries about how Ardent handles your personal information; would like to access or correct the personal information we hold about you; or have any concerns or complaints about the manner in which your personal information hasbeen collected or handled by us, Please contact Ardent by:


This Privacy Policy is effective from July 1st, 2020. We may update this Privacy Policy from time to time. To obtain a copy of the latest version at any time, visit our website or contact Ardent by email as set out above.